The Shocking Cost of Social Media Advertising

Social media can help companies and brands reach hundreds of thousands of potential new customers but how does the cost of paid advertising on social media stack up against more traditional methods of marketing your brand. We take a look at the costs and consider the impact versus using promotional products.

The Cost of Social Media Advertising

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Social media advertising can be very powerful, particularly if you have a celebrity endorsing your products. However, this type of advertising can be very costly. Captiv8, the San Francisco-based talent agency, stated that some influential social media names could charge up to $187,000 for a sponsored video on YouTube.

Those with a following of between three and seven million people are charging around $75,000 for a post on Instagram and around $30,000 for a Twitter advert.

Even those with follower numbers ranging from 50,000 to 500,000 can make a living from sponsored videos and posts, with an average of $2,500 for a YouTube ad and $1,000 for a post on Instagram.

Cheaper Advertising

With the cost of social media advertising running into the tens of thousands, it would make sense for small- to medium-sized businesses to look at alternatives that are less detrimental to their bank balance.

Here at Ribbonworks, we can provide you with a range of highly effective and affordable promotional products which gets your brand or marketing message into the hands of thousands of customers and prospective customers. Our range of high quality customisable products includes:

Contact us today for more information.

Call us on +44 (0)1355 813301

[email protected]

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BBC News - Technology