Know Your Market
Knowing who you are advertising to is the essential core to advertising effectively with promotional products. It may seem obvious at first, but it's much more difficult to fully understand your demographic than most would believe.
Consider age as a significant factor when deciding on what promotional products you intend to use in your marketing campaign. For example, if you're looking to advertise to teenagers, phone covers and wristbands are likely to be what that demographic will respond positively to. Contrast this with athletes and gym-goers who would benefit much more from something like sweatbands.
It's often a great idea to always include a promotional product that almost everyone would have a use for, like a quality, durable lanyard. These can be used for a large number of purposes, making them a great place to start when it comes to planning your advertising campaign.
Try Something Different
Using the same old advertising tactics as every other company and organisation out there will only work to a certain extent before people begin to group you into the same category as every other competitor who has tried the same thing. Instead, be creative, think of a way for your brand to break the mould.
Just by choosing to use promotional products you are already being more creative than most, as many people underestimate the impact promotional products can have on the public, they end up getting less bang for their buck by using less effective but more expensive advertising means.
Come up with something a little different when it comes to a design or slogan and work with a professional promotional product company to really hit the ground running with your advertising campaign.
But Keep it Simple
Striking the right balance between standing out from the crowd and being easy to recognise and understand is the key to succeeding with promotional products and advertising in general. No one remembers obscure, generic, or overly complicated slogans or taglines, instead keep it short, sweet, and memorable.
Once you've came up with a fantastic line or design to use with your demographic, you'll want to get a well-established promotional products expert to print your designs onto some high-quality lanyards any other items you've chosen to use in your advertising campaign.
Remember Our Marketing Tips
Once your promotional products are out there circulating, keep the Ribbonworks tips for effective brand marketing in mind for a successful boost in business.
We come recommended when it comes to promotional products like great-quality lanyards, get in touch with us today to find out how we can help you and your brand.